Health and Beauty Blog

The main ingredient of Viagra – the chemical sildenafil – was initially being trialled as a treatment for angina. But researchers at Pfizer soon found that, while sildenafil had nominal effect on angina patients, it was highly effective at inducing erections. The reaction took about an hour, a little longer if the pill was taken after eating fatty foods. Seeing the economic opportunity in such a biochemical effect, Pfizer decided to market the drug for male impotence also know as erectile dysfunction.When Viagra was first marketed, erectile dysfunction was a condition that was under-recognised by most members of the public. So in order to increase awareness, Pfizer recruited ex-US Presidential candidate Bob Dole to act as a spokesperson for Viagra in advertisements. This post would later also be filled by the Brazilian football legend Pele.

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