The trending destinations that will make 2026 your most memorable year of travel

Okinawa, Japan

When you first think of Japan, you probably don’t think about sandy beaches and vibrant reefs – but Okinawa does offer both. The prefecture spans an archipelago of about 160 islands large and small, inhabited and uninhabited. Visit Okinawa’s capital city Naha, the largest city in the archipelago, where you can set your sights on castles and shrines connected to the Ryukyu Kingdom, as well as a variety of local delicacies. There are also hidden beaches, scenic cliffs, and marine life to explore around the island. And of course, island hopping is a must-do when visiting the islands.

Okinawa is recognised as one of the top trending destinations on Expedia for 2026, revealing a 71 per cent increase in global interest. According to News On Japan, visitor numbers for the 2025 financial year had reached just under 10 million by November. Though you may need to book a ticket soon, as part of efforts to support sustainable tourism, the local government plans to introduce an accommodation tax in fiscal 2026.

When to visit: April–May, or late September–October

Where to stay in Okinawa, Japan

Sardinia, Italy

One of the world’s original and most enduring Blue Zones, this Italian coastal destination is the second-largest island in the Mediterranean, second only to Sicily. Here, you’ll find a uniquely local culture with its own language and culinary identity, all while following in the footsteps of Princess Grace, Greta Garbo and more famous faces who called on Sardinia for a holiday haven since the 1960s. Spend your days wandering along the coastline and taking in the crystal-blue waters, alongside a variety of cultural landmarks. Its authentic gastronomy is not only a reflection of rich traditions, but also of the long lives lived here.

According to Expedia, interest in Sardinia has increased by 63 per cent, making it one of the most covetable destinations to travel to in 2026. We recommend staying at least a week to see everything Sardinia has to offer.

When to visit: April–October, though it is recommended to avoid peak summer months (July–August) to avoid crowds

Where to stay in Sardinia, Italy

Phú Quốc, Vietnam

Vietnam’s largest island Phú Quốc ha been a trending destination for some time, with Expedia reporting a 53 per cent increase in searches and named as one of the Destinations of the Year for 2026. Here you’ll find over 150 km of stunning coastline an abundance of sandy beaches and coral reefs at your perusal. Spend your days island hopping, snorkeling, or taking a ride on the world’s longest over-sea cable car, which connects the main island to Hòn Thơm Island. Plus, there’s an array of UNESCO-protected ecotourism activities for the sustainable adventure seeker.

The island’s small international airport receives direct domestic flights from Ho Chi Minh City, Hanoi and Hai Phong, and international flights from a variety of local destinations in Asia. Many luxury hotels offer airport transfers as well.

When to visit: October–April

Where to stay in Phú Quốc, Vietnam

Savoie, France

Savoie, France, is a stunning alpine destination offering world-class skiing, charming villages and breathtaking mountain views. Though an off-the-radar destination for non-European travelers, whispers of the destination at a potential filming location for The White Lotus season four turned heads. For the epicurean, Savoie’s a culinary delight with its variety of dish, desserts and superior vinos. Head over in winter to experience world-class skiing and snowboarding.

When to visit: December–March for ski season, July–August warmer weather activities, though Spring and Autumn are also excellent choices for fewer crowds

Where to stay in Savoie, France

Madeira, Portugal

Based on more than eight million traveler reviews, Portugal’s Madeira took the crown for the world’s top trending destination for 2026 on TripAdvisor. Hailed as the ‘Hawaii of Europe,’ the Atlantic archipelago is perfect for families seeking tranquility, located just over 600 miles from mainland Portugal, and close to Morocco. Explore the traditional Santana houses, enjoy a culinary experience, and explore the islands museums, monuments and more. For the adventure seeker, enjoy sailing, windsurfing, sport fishing and more activities on and around the island.

When to visit: April–October. There’s an annual Carnival and Flower Festival that take place in spring, though September–October is best for summer sun while avoiding crowds

Where to stay in Madeira, Portugal

Cotswolds, UK

The famously picturesque Cotswolds are known for their honey-coloured stone architecture, cobbled paths and thatched roofs, which together form a quintessential English countryside escape. According to Expedia, interest in the region has increased by 39 per cent, making one of the top trending destinations for 2026. The local village of Bibury was also recently named the most beautiful village in the world by Forbes.

Celebrities such as the Beckhams have called the Cotswolds home since 2016, with their converted barn featuring heavily in the Netflix documentary Beckham, further cementing the area’s prestige among locals. Its timeless rural charm makes it ideal for travellers seeking an elevated English stay, though tourism has increased rapidly in recent years.

When to visit: May–June

Where to stay in Cotswolds, UK

San Miguel de Allende, Mexico

The UNESCO-listed city has been voted the best in the world twice in Travel + Leisure magazine’s 2025 World’s Best Awards. Located in Guanajuato state, in a region known as El Bajío, the city’s hospitality, cultural richness, colourful colonial architecture, gastronomy and the locals’ generosity make it one of the world’s most underrated stays.

Around 3.5 hours from the Ciudad de México, the city is incredibly walkable – coming alive early in the mornings – and it’s phenomenal hotel scene offers something for everyone.

When to visit: November–April

Where to stay in San Miguel de Allende, Mexico

Salamanca, Spain

One of Spain’s lesser-known cities – though just as beautiful and culturally rich – Salamanca is the perfect destination for travellers seeking fewer crowds, unique culture, and an authentic Castilian experience. According to Omio, which found that 21 per cent of holidaymakers plan to visit lesser-known destinations in 2026, Salamanca saw a 168 per cent increase in bookings, making it the top rising hotspot for travellers next year.

When to visit: April–June and September–October to avoid summer crowds

Where to stay in Salamanca, Spain

Paro, Bhutan

As high-end travellers seek out serene, uncrowded locations, off-beat destinations such as Paro, Bhutan, have been growing in popularity. Located in the eastern Himalayas, Bhutan is home to ancient Buddhist temples and a rich cultural heritage. Despite being severely underrated – most tourists opt for neighbouring China or India – the country is filled with mountain landscapes, traditional architecture, and Buddhist culture, making it one of the most peaceful countries in South Asia.

Visitors can attend the Paro Tshechu festival in spring at Paro Dzong, featuring vibrant masked dances, colourful costumes, and music, or trek to Tiger’s Nest Monastery for stunning mountain views. Paro’s array of indulgent luxury stays further adds to its charm and character.

When to visit: March–May and September–November to avoid summer crowds

Where to stay in Paro, Bhutan

Koror, Palau

While most people have probably not heard of the splendorous Palau, a Micronesian country comprising more than 300 islands in the Pacific Ocean, it’s definitely a bucket-list destination for those seeking a culturally rich tropical escape. Despite being the 16th-smallest country in the world, Palau boasts over 400 tree-covered limestone and volcanic islets, over 1400 species of reef fish, and sediment-rich lagoons such as the Milky Way, which serves as Palau’s natural spa.

Koror is home to about two-thirds of the country’s population and boasts a variety of luxurious accommodation for an elevated tropical escape.

When to visit: December–April is the dry season, while January–February offer the least rain

Where to stay in Koror, Palau