Bose, July, Ninja
From plane tickets and travel luggage to gourmet cookware, shiny things often have shiny price tags to match. But with Black Friday 2025 deals now on it’s final weekend stretch, these shiny things are starting to look a little bigger, brighter, and of course, deliciously cheaper.
According to YouGov, 51 per cent of Aussies are planning to hit the Black Friday deals this year, with one in three claiming Christmas is their main focus when shopping the sales.
“Budget-conscious Australians are planning ahead, and for many, Black Friday has become the unofficial start of festive shopping,” said Brendan Straw, Shopfully Country Manager Australia. “With the end of the year already a high-expense period for many households, Black Friday will be a key shopping moment that retailers shouldn’t ignore.”
But with so many brands participating in these top Black Friday deals, with some dropping hundreds as early as November 1, there’s a lot of noise to cut through.
GT Black Friday 2025 guides:
- I’m booking my next international trip during these early Black Friday flight sales
- Best Black Friday luggage sales for 2025
- Sail into Black Friday and save up to 50 per cent on your next cruise
- Black Friday is the perfect time to invest in a luxe pizza oven – here’s what to buy
- The best coffee machines to upgrade your home coffee experience during Black Friday sales
So, to make shopping the best Black Friday deals as easy as it was making your wishlist, below are the top brands to have on your radar this Black Friday to reap the savings on travel, luggage and kitchenware, plus a little recap from last years affair. From flight deals to suitcases, our Black Friday editors’ picks cover everything you need for your next sojourn, staycation or culinary adventure.
Below is everything you need to know about the grand occasion.
The Black friday edit
GT Shopping Editor’s picks
“The best Black Friday deals are the ones that have you think ‘hmm, I think my loved one would like this.’ I love using Black Friday sales as an excuse to stock up on fabulously discounted Christmas gifts. I’m currently eyeing the Bonny Summer Quilt for my mum, and the Shark FlexStyle for my sister. As for me? I’m eyeing an espresso coffee machine to bring a little calm to my chaotic mornings”— Rachel Weisz, Shopping Writer
Dry olive chenille rug,
from $160 $128 at Double
Philips Series 5500 espresso machine,
$1399 at Harvey Norman
Summer Quilt,$349 $299 at Bonny
Shark FlexStyle hair drying system,$349.99 $249.99 at Shark
Top Black Friday travel and flight deals for 2025
For the full list of Black Friday travel deals, see I’m booking my next international trip during these early Black Friday flight sales
| Category | Brand/Retailer | Discount/Offer | Conditions | Promo Code | Notes (Start – End) |
|---|---|---|---|---|---|
| Flights | Etihad Airways | Up to 35 per cent off | – | – | Ends 30/11/2025 |
| Flights | Qatar Airways | Up to 20 per cent off flights, Up to 40 per cent off cruises, 50 per cent off tours and attractions, and 25 per cent off Flight + Hotel packages | For travel until November 15, 2026 | – | Ends 30/11/2025 |
| Flights | Singapore Airlines | Black Friday deals to destinations across Southeast Asia, West Asia and more | – | – | Ends 2/12/2025 |
| Flights | Virgin Australia | Up to 25 per cent off flights | – | – | Ends 2/12/2025 |
| Flights | Hawaiian Airlines | Fly from Sydney to Kona, HI for $1335 roundtrip, Sydney to Honolulu, HI for $1326, plus various deals on flights to the Continental U.S. | – | – | – |
| Flights | Skyscanner | Various offers available | – | – | – |
| Flights | Trip.com | Black Friday mega sale on airline fares | – | – | – |
| Cruise | Flight Centre | Save up to $4000 on Europe cruises for a limited time | – | – | – |
| Flights | LATAM Airlines | Up to 25% off airfares | – | – | Ends 1/12/2025 |
| Cruise | Princess Cruises | Secure your next cruise with a 50 per cent reduced deposit | – | – | Till 09/12/2025 |
Top Black Friday retailers for 2025
| Category | Brand/Retailer | Discount/Offer | Conditions | Promo Code | Notes (Start – End) |
|---|---|---|---|---|---|
| Major retailer | THE ICONIC | Up to 50 per cent off | – | – | – |
| Major retailer | Amazon | Up to 75 per cent off | – | – | 02/12/2025 |
| Major retailer | Myer | Up to 50 per cent off | – | – | – |
| Major retailer | David Jones | Up to 50 per cent off home | – | – | – |
| Major retailer | Net-A-Porter | Up to 50 per cent off | – | – | – |
Top Black Friday travel and luggage deals for 2025
| Category | Brand/Retailer | Discount/Offer | Conditions | Promo Code | Notes (Start – End) |
|---|---|---|---|---|---|
| Travel | Expedia | 40 per cent on select hotels | Book by 2/12/2025 11:59 pm in property local time. Stay between 18/11/2025–30/12/2026. Limited availability, blackout periods may apply. | – | 20/11/2025 – 02/12/2025 |
| Luggage | Antler | Up to 50 per cent off sitewide | – | – | 20/11/2025 – 02/12/2025 |
| Luggage | Monos | 25 per cent off sitewide | – | EARLYBF | 6/11/2025 – 2/12/2025 |
| Luggage | July | Spend $400 Save $50, Spend $800 Save $120, Spend $1200 Save $240 | – | – | 12/11/2025 – 1/12/2025 |
| Luggage | Carl Friedrik | 30 per cent off sitewide on luxury travel goods | Subscribe for early access from November 21 | 26/11/2025 – 1/12/2025 | |
| Luggage | Strand | Spend $199 and save 40 per cent off across a wide range of handbags, luggage, and accessories | – | – | – |
| E-Sim | SimCorner | 30 per cent off storewide | – | BFSC30 | 15/11/2025 – 2/12/2025 |
Top Black Friday cooking and appliance deals for 2025
| Category | Brand/Retailer | Discount/Offer | Conditions | Promo Code | Notes (Start – End) |
|---|---|---|---|---|---|
| Kitchen | Appliances Online | Various deals on site | – | – | – |
| Kitchen | Our Place | Up to 35 per cent off sitewide | – | – | 3/11/2025 – 2/12/2025 |
| Kitchen | Ninja | Up to 30 per cent off | – | ||
| Kitchen | Samsung | Various savings on site | – | – | – |
| Kitchen | KitchenAid | Up to 30 per cent off | – | – | 11/11/2025 – 3/12/2025 |
| Kitchen | Winning Appliances | Black Friday early access with various savings sitewide | – | – | – |
| Kitchen | T2 | 20 per cent off storewide | Excluding matcha | – | – |
Top Black Friday tech deals for 2025
| Brand/Retailer | Discount/Offer | Conditions | Promo Code | Notes (Start – End) |
|---|---|---|---|---|
| Reolink | Up to 55 per cent off | Available at Reolink or Amazon | – | 13/11/2025 – 3/12/2025 |
| Lenovo | Up to 48 per cent off + 2 x rewards on all purchases | – | – | Till 01/12/2025 |
| Shark | Add items to your wish list between October 21 and December 12 to be in the daily draw to win $2,000 gift card to buy your personal wish list | – | – | Till 12/12/2025 |
| Dyson | Up to 55 per cent off | – | – | – |
| Breville | Buy a Breville coffee machine and get 25% off fresh beans from Australia’s best roasters. Start with 2 free bags and save up to $750 | – | – | 30/10/2025 – 31/12/2025 |
| Bose | Shop and save 20 per cent on select products using code | – | SAVE20 | Till 14/12/2025 |
| Samsung | Various savings | – | – | – |
Top Black Friday home deals for 2025
The same YouGov survey identified that Gen Z are leading the way when it comes to lifestyle-oriented spending, with 29% indicating they plan to spend the most on food and beverages, and 22% on furniture and home décor.
| Brand/Retailer | Discount/Offer | Conditions | Promo Code | Notes (Start – End) |
|---|---|---|---|---|
| Bonny | $50 off every doona | – | – | 19/11/2025 – 01/12/2025 |
| Mocka | Up to 50 per cent off entire furniture range | – | – | 7/11/2025 – 8/12/2025 |
| Ergoflex | Save 30 per cent off sitewide | Mattresses, bed frames, pillows, protectors and sheets | BLACK | 7/11/2025 – 30/11/2025 |
| Temple & Webster | Up to 50 per cent off | – | – | Till 8/12/2025 |
| Koala | Up to 30 per cent off everything | – | – | – |
| Bed Threads | Shop 20 per cent off everything (exclusions apply) and 35% off bedding bundles | – | – | Till 01/12/2025 |
| Maison Balzac | 20 per cent off all products (including already reduced) | – | – | 24/11/2025 – 01/12/2025 |
| No.22 Home | 10 to 50 per cent off selected items | – | – | 19/11/2025 – 01/12/2025 |
| Sheet Society | 20-50 per cent off | – | – | – |
| Beysis | 20% off sitewide | Excluding beer, wine and picnic coolers | BFSALE20 | 24/11/2025 – 02/12/2025 |
| Koh | Up to 50 per cent off | – | – | Ends 01/12/2025 |
FAQ’s
Black Friday is the Friday after the Thanksgiving holiday in the US; this year it falls on 28 November and Cyber Monday follows soon after on Monday, 1 December. Although, some retailers start their sales earlier in the month. Bookmark this page to get regular updates on the sales for 2025
It is up to the individual retailers discretion whether or not their Black Friday sale tops the rest of their sale calendar, however, Black Friday and Cyber Monday sales are considered one of the most coveted – and many retailers participate by releasing their best sales during this time. Keep this tab bookmarked for all the info on the best sales once they land.
Cyber Monday is a major online shopping day that occurs on the Monday following Black Friday. It was originally focused on exclusive, online-only tech deals. However, many retailers now offer discounts across a wide range of products including travel, home, fashion and beauty. Many retailers extend their Black Friday sales, instead offering a “Cyber Weekend” sale instead of the traditional Black Friday play.
While Cyber Monday use to be an online-only event, it has become an excuse for retailers to extend their Black Friday sale across the whole weekend. What day is “better” is dependent on what you’re purchasing. For flights and travel, the earlier the better. Some cruise lines, for example, will actually price match to the lower price, which means you won’t risk losing your booking. Appliances and technology are two categories that you can risk waiting out on, as many retailers will slash their prices further towards the tail end of their sale. Ultimately, the choice is yours.
What you choose to buy during Black Friday is entirely up to you – but to help cut through the noise, we asked a few experts for their predictions. “At this time of year, it’s all about others, where customers are on a mission to find the perfect gifts,” says Jennifer Aitchison, Head of Marketing at Koko Black. She notes a growing trend of people using Black Friday as a chance to get their Christmas shopping done early – and at an amazing price.
Other experts agree that Black Friday is also the ideal moment to invest in bigger-ticket upgrades. “It’s a great time of year to replace or upgrade appliances, mattresses and furniture. However, to make the most of the sale, it’s important to look beyond just price,” says James Bartlett, General Manager at Appliances Online. “Focus on value: consider what’s included in that price, or whether it’s just the product.”
“As we approach Christmas and the summer entertaining season, people are increasingly focused on solving the practical challenges they faced in previous years – from tables that were too small, to ovens that couldn’t keep up, or fridges that didn’t have enough space,” adds Kate McGlone, Group Design Manager at Winnings. “The goal is simple: upgrade kitchen and laundry appliances and furniture pieces to make entertaining easier.” She notes rising interest in bar fridges, high-performance ovens and BBQs.
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