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Everything we’re eyeing, buying and booking in the upcoming 2026 Black Friday sales

Deals to covet, according to Gourmet Traveller's shopping editor.
Editors picks of tech, luggage and home Black Friday deals for 2026Getty Images
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From plane tickets and luggage to your most beloved beauty products, shiny things often have shiny price tags to match. But with Black Friday 2026 deals inching that much closer, these shiny things are starting to look a little bigger, brighter, and of course, deliciously cheaper.

But with so many brands participating in these top Black Friday deals, with some dropping hundreds as early as November 1, there’s a lot of noise to cut through.


GT Black Friday 2026 guides:


So, to make shopping the best Black Friday deals as easy as it was making your wishlist, below are the top brands to have on your radar this Black Friday to reap the savings on travel, luggage and kitchenware, plus a little recap from last years affair. From flight deals to suitcases, our Black Friday editors’ picks cover everything you need for your next sojourn, staycation or culinary adventure.

Below is everything you need to know about the grand occasion.

You might also like The domestic and international flight deals dropping this Black Friday

GT Shopping Editor’s picks

“I love using Black Friday sales as an excuse to stock up on fabulously discounted Christmas gifts and to prime and prep for the summer season ahead. This year that may look to manifest in the form of a pair of oversized sunnies for myself, a hair dryer for my sister, and a summery candle for my mother-in-law” — Rachel Weisz, Shopping Editor

Charlie Sunglasses,
$249 at Oroton


Dyson Supersonic Nural Hair Dryer,
$699 $547 at Dyson


White Caviar Light Infusion Cream

White Caviar Light Infusion Cream,
$1065 at La Prairie


Santa Maria Novella Rosa Gardenia Scented Candle 1221 Edition

Santa Maria Novella Rosa Gardenia Scented Candle 1221 Edition,
$159 at Libertine Parfumerie


Top Black Friday retailers

Below are the best travel, home fashion and beauty deals from last years sales. Keep this page bookmarked as we’ll be updating it regularly once the Black Friday 2026 deals come to light.

Brand/RetailerDiscount/Offer
THE ICONICUp to 50 per cent off
AmazonUp to 75 per cent off
MyerUp to 50 per cent off
David JonesUp to 50 per cent off home
Net-A-PorterUp to 50 per cent off

Top Black Friday travel and flight deals

Brand/RetailerDiscount/Offer
Etihad AirwaysUp to 35 per cent off
Qatar AirwaysUp to 20 per cent off flights, Up to 40 per cent off cruises, 50 per cent off tours and attractions, and 25 per cent off Flight + Hotel packages
Singapore Airlines
Black Friday deals to destinations across Southeast Asia, West Asia and more
Virgin AustraliaUp to 25 per cent off flights
Hawaiian AirlinesFly from Sydney to Kona, HI for $1335 roundtrip, Sydney to Honolulu, HI for $1326, plus various deals on flights to the Continental U.S.
SkyscannerVarious offers available
Trip.comBlack Friday mega sale on airline fares
Flight CentreSave up to $4000 on Europe cruises for a limited time
LATAM AirlinesUp to 25% off airfares
Princess CruisesSecure your next cruise with a 50 per cent reduced deposit

Top Black Friday travel and luggage deals

Brand/RetailerDiscount/Offer
Expedia40 per cent on select hotels
AntlerUp to 50 per cent off sitewide
Monos25 per cent off sitewide
JulySpend $400 Save $50, Spend $800 Save $120, Spend $1200 Save $240
Carl Friedrik30 per cent off sitewide on luxury travel goods
StrandSpend $199 and save 40 per cent off across a wide range of handbags, luggage, and accessories
SimCorner30 per cent off storewide

Top Black Friday cooking and appliance deals

Brand/RetailerDiscount/Offer
Appliances OnlineVarious deals on site
Our PlaceUp to 35 per cent off sitewide
NinjaUp to 30 per cent off
SamsungVarious savings on site
KitchenAidUp to 30 per cent off
Winning AppliancesBlack Friday early access with various savings sitewide
T220 per cent off storewide

Top Black Friday tech deals

Brand/RetailerDiscount/Offer
ReolinkUp to 55 per cent off
LenovoUp to 48 per cent off + 2 x rewards on all purchases
SharkAdd items to your wish list between October 21 and December 12 to be in the daily draw to win $2,000 gift card to buy your personal wish list
DysonUp to 55 per cent off
BrevilleBuy a Breville coffee machine and get 25% off fresh beans from Australia’s best roasters. Start with 2 free bags and save up to $750
BoseShop and save 20 per cent on select products using code
SamsungVarious savings

Top Black Friday home deals

Brand/RetailerDiscount/Offer
Bonny$50 off every doona
MockaUp to 50 per cent off entire furniture range
ErgoflexSave 30 per cent off sitewide
Temple & WebsterUp to 50 per cent off
KoalaUp to 30 per cent off everything
Bed ThreadsShop 20 per cent off everything (exclusions apply) and 35% off bedding bundles
Maison Balzac20 per cent off all products (including already reduced)
No.22 Home10 to 50 per cent off selected items
Sheet Society20-50 per cent off
Beysis
20% off sitewide
KohUp to 50 per cent off


FAQ’s

When is Black Friday and Cyber Monday in 2026?

Black Friday is the Friday after the Thanksgiving holiday in the US; this year it falls on 27 November and Cyber Monday follows soon after on Monday, 30 November. Although, some retailers start their sales earlier in the month. Bookmark this page to get regular updates on the sales for 2026.

Is Black Friday the cheapest sale of the year?

It is up to the individual retailers discretion whether or not their Black Friday sale tops the rest of their sale calendar, however, Black Friday and Cyber Monday sales are considered one of the most coveted – and many retailers participate by releasing their best sales during this time. Keep this tab bookmarked for all the info on the best sales once they land.

What is Cyber Monday, and how is it different?

Cyber Monday is a major online shopping day that occurs on the Monday following Black Friday. It was originally focused on exclusive, online-only tech deals. However, many retailers now offer discounts across a wide range of products including travel, home, fashion and beauty. Many retailers extend their Black Friday sales, instead offering a “Cyber Weekend” sale instead of the traditional Black Friday play.

Is it better to buy on Black Friday or Cyber Monday?

While Cyber Monday use to be an online-only event, it has become an excuse for retailers to extend their Black Friday sale across the whole weekend. What day is “better” is dependent on what you’re purchasing. For flights and travel, the earlier the better. Some cruise lines, for example, will actually price match to the lower price, which means you won’t risk losing your booking. Appliances and technology are two categories that you can risk waiting out on, as many retailers will slash their prices further towards the tail end of their sale. Ultimately, the choice is yours.

What should I buy during Black Friday sales?

What you choose to buy during Black Friday is entirely up to you – but to help cut through the noise, we asked a few experts for their predictions. “At this time of year, it’s all about others, where customers are on a mission to find the perfect gifts,” says Jennifer Aitchison, Head of Marketing at Koko Black. She notes a growing trend of people using Black Friday as a chance to get their Christmas shopping done early – and at an amazing price.

Other experts agree that Black Friday is also the ideal moment to invest in bigger-ticket upgrades. “It’s a great time of year to replace or upgrade appliances, mattresses and furniture. However, to make the most of the sale, it’s important to look beyond just price,” says James Bartlett, General Manager at Appliances Online. “Focus on value: consider what’s included in that price, or whether it’s just the product.”

“As we approach Christmas and the summer entertaining season, people are increasingly focused on solving the practical challenges they faced in previous years – from tables that were too small, to ovens that couldn’t keep up, or fridges that didn’t have enough space,” adds Kate McGlone, Group Design Manager at Winnings. “The goal is simple: upgrade kitchen and laundry appliances and furniture pieces to make entertaining easier.” She notes rising interest in bar fridges, high-performance ovens and BBQs.

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